Therefore, Bilibili has been trying to "de-FGO" and diversify its revenue in the game sector in the past few years. That's a pretty dangerous sign for a publicly traded company. According to Bilibili's Q2 2021 earnings report released last month, its gaming business generated 1.23 billion RMB / 190 million USD, accounting for 27% of its total revenue for the quarter (4.49 billion RMB / 695 million USD).Īt the end of 2016, Bilibili introduced Fate/Grand Order, a Japanese game based on the famous Fate/Stay Night franchise, which quickly opened up the market in China and contributed a lot of revenue to Bilibili for a long time.įor a while after Bilibili's went public, mobile game business accounted for up to 80% of its total revenue, of which Fate/Grand Order's Chinese server took up 70%.
Unlike Youtube, a large portion of Bilibili's revenue comes from games. The video website has already reached 237 million monthly active users, though still far from Youtube's 2 billion monthly active users, but it is already among the top video platforms in China. Bilibili is currently the largest ACG (Anime, Comics, and Games) video website in China and is seen by local video streaming industry as one of the closest platforms to Youtube. Since it became a publicly traded company in 2018, there has been constant debate over whether Bilibili will become the "Chinese Youtube".
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